Why Data Science Future is the Key for Digital Success.

Data Science Future

Have you ever thought how an e-commerce website, such as Flipkart, Myntra or Amazon, suggest you only those products and services, which you searched the last time you log in? How does Google get to know what keyword you are going to type even before you finish it? Well, that is the power of data.

“You can have data without information, but you cannot have information without data.” 

After knowing the potential which data holds, companies now know that they can win over the market only if they have data as a weapon by their side. Apart from investing in the business, they are collecting as much data as they can to improve the products and services they offer. With the presence of more than 4.39 billion internet users worldwide, there is no scarcity of data as they all leave their data footprints while using the internet. It is where companies can harness the power of real data. This is why it is said that data science is the key to the future. 

Let’s take a look at this post from Quarks that why data is the key to the future for any business.

How Data Science can Impact our Lives?

Accurate Advertisement

You may or may not have noticed but the fact is every advertisement that you see while you surf the internet is related to you in some way or the other. If you are millennial, you won’t see ads related to retirement plans and vice versa. If you have recently searched for medicine, you won’t see companies showing you advertising a TV or AC. For this, companies like search engines collect your data and use special algorithms to target the right advertisements as per your past search history. Data science is the key to the future and hence you can use it to advertise your services on the web.

Also Read: How Data Science Is Helping Industries?

Improved Search Results

Data science is the key to the future as these days, search engines are exceptionally capable to predict the precise results at a time when you just start typing the search keyword. Do you know how do they do it? As said above that search engines collect the data on the basis of your search history and track your search pattern, and store all this information in their database. With the help of data analytics tool, they forecast and recommend content. Thus, helps in improving the search results.

Product and Service Recommendation

There was a time when all of us used to go to the local market to buy anything to everything and after we finish our shopping spree, the shopkeeper always used to recommend other stuff that could be of our use. But, things have turned drastically in recent times. As most of us now look towards the internet even to buy our grocery, companies are well aware of the fact that data science is the key to the future. When we do online shopping on Amazon or Flipkart, they recommend us to buy other related products. When we watch a movie or a web series on Netflix and Amazon Prime, it suggests us to watch other videos as well. When we use YouTube or Facebook, they always come up with the related content for us. 

Last Note

Data science is the key to the future that has literally revolutionised the world. Most people are not even aware but the fact is data science has already made a huge impact on our lives. Five or ten years down the line, we would see how data science will change the way we look at the things around us.

Also Read: Best Data Analytics Tools for Data Scientists